A product has about three seconds to catch a shopper’s attention before their gaze shifts to the next product on the shelf. But that window is gone with generic packaging, as the box becomes one of many in a sea of boxes, no matter what’s inside. Custom retail boxes alter the course of these three seconds and play a major role in attracting attention before price or ingredients ever enter the equation, thanks to structure, print, and shelf position.
What are custom retail boxes?
Retail display packaging are packaging designed specifically for shelf and in-store display – they are created based on a product’s shelf and in-store fit, face, and stack rather than its warehouse and shipping carrier survival.
Benefits for Businesses
In retail, there is a lot of heavy lifting going on for branding, as there may only be three items on the shelf and the only way to distinguish them is to either have a different box shape or a different print treatment. Facing design is an important factor in product appeal, the face of the panel that a shopper views should include the brand and key selling point, not just smaller text. Because retail partners will save on shelf-level secondary repackaging labor, cost savings are realized when ordering shelf-ready packaging. With more retailers focusing on sustainable packaging in category planning, eco-friendly materials are starting to impact shelf placement as well. Customer experience doesn’t stop at the shelf, a great custom printed cartons helps to create recognition that translates to repeat sales both online and in-store.
Features & Specifications
- Material: Kraft paper, coated paperboard, or corrugated display board.
- GSM: 250-400 GSM.
- Printing: full CMYK, spot colors, die-cut windows; both offset and digital printing options are available.
- Sizes: individual units, multi-packs, and counter or floor- display units are custom-fit.
- Finishes: matte, gloss, spot UV, foil
- MOQ: NO MOQ
There are a number of industries that utilize custom retail boxes.
From retail brands that fill their shelves and endcaps, to cosmetics companies that are vying for space on the marketplace, to food brands that require retail-ready branded product boxes in crowded sectors, to bakeries that sell retail-line products in grocery and specialty stores, and restaurants that sell retail-line products, everyone is looking to custom retail packaging for a point-of-sale winner.
How to Choose the Right Custom Retail Boxes
Create the front-facing panel first, as it is the only side most shoppers will view before making a decision. Test the box in the actual display that it will be in, including a standard shelf, endcap, or counter display unit, because what might look good flat may not stack well. Ask for a trial and a trial production before committing to full production. The number one retail packaging supplier mistake that retail brands make is creating packaging alone and not next to the brands it will be displayed beside.
Why opt for CBM (Custom Boxes Manufacturer)?
CBM produces in-house product shelf packaging where you can control the quality of print and structure from spec to finished box. Each batch undergoes print-consistency & structural testing prior to shipping. There are no minimums with wholesale pricing, so smaller retail brands can receive shelf-ready packaging without having to commit to bulk orders. Production and shipping are fast, and we deliver throughout the USA; free design support is included on all custom print orders.
FAQs
Q: Do you have to create packaging for counter or floor display units, just boxes?
A: Yes, specific structures are incorporated into the design and production process for specific displays.
Q: What is the lowest quantity of custom retail boxes you can order?
A: No. No minimum order is required; wholesale is available!
Q: Is it possible to test packaging design before ordering without using real shelf space?
A: Yes, there will be samples and mockups prior to any production run.
You can get a Free Quote by submitting your request.
Say goodbye to packaging that fails to sell on the shelf. Request a Free Design Consultation and a Free Quote from CBM today.
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